I stumbled across Viva La Rock when they added me to their Twitter following. I decided to check them out and fell in love with their store offerings. I love the words “Viva La Rock”, cursive handwriting of the words, white hood cords, white zipper, and color combination are awesome. I love the matching of pink, black and white together. It’s also American Apparel so I know it’s good quality.
I really like this hoodie because of how I interpret “Viva La Rock.” The hoodie is feminine tones but powerful with the words demonstrating girls can rock too. I also like how there is writing on the hood that says “So Viva.” I love when people embace the usually boring sleeves, hoods and pockets with something a little extra to spice it up.
I really didn’t think this place was a creative and marketing firm from the layout that reminds me of my favorite blog, Pink Is The New Blog. It’s an interesting brand idea with the Web store including a variety of items from heart shaped necklaces inscribed with “Via La Rock”, tank tops, guitar pillowcases and mix tape USBs.
I wish the Web site had more on what “Viva La Rock” really means and where the idea came from. I want to know the real meaning behind “Viva La Rock” before I’d buy it. I know what I think of it but I want to know more from the creators of the brand.Their company description just says,
“Viva la Rock is a Los Angeles based marketing and creative resource agency for entertainment companies and youth-driven brands. Viva la Rock executes non-traditional campaigns that target consumers in niche markets through events, promotions and sponsorship. The agency specializes in brand, music and movie partnerships, custom promotions and content, event booking, sponsorship, idea development and launch and special events. Viva la Rock provides the opportunity and access for brands to establish a direct relationship with record labels, artists and movie studio talent. www.vivalarock.net”
I love unexpected, new things you discover from Twitter everyday such as Viva La Rock. If you don’t Tweet, you should go over there and give it a try.You stumble across bloggers, new stories, pictures and even sales you might not have known about otherwise.
[Photo courtesy of Viva La Rock]